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August 29, 2012
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Why 'Dorkland' spoof Twitter account went 'dormant'

By Andrew Pugh Twitter

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The Twitter user behind the spoof account mocking Northcliffe chief Steve Auckland has told Press Gazette the ‘Dorkland' account will lie dormant for the foreseeable future.

‘Dorkland' won a high-profile case against the publisher when it dropped its US legal action against the social network forcing it to reveal the user's identity.

The @unstevedorkland account now has 2,735 followers but there have been few tweets since the withdrawal.

 

Dorkland told Press Gazette: 'Something which started off as fun became something entirely different once expensive Californian lawyers started going to toe to toe with each other.

'Clearly too, from Northcliffe's pitiful statement following the collapse of their case like a pack of cards, they will not stop at anything in attempting to divert attention and worry onto their loyal, hard-working staff, rather than allowing the focus to remain where it should do – on the management of the company which sanctioned this bullying, heavy-handed approach.'

They added: 'The last thing I want is to see those toiling out in the provinces drawn further into this saga. They should have been allowed to continue enjoying a little light relief in a tough working environment by following Dorkland. Thanks to Northcliffe's choice of tactics that will now be denied them.

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  • Northcliffe seeks 'punitive damages' from spoof tweeter

'Dorkland will lie ‘dormant' and resist the temptation to tweet any further about the Northcliffe management. Frankly, I couldn't have made up what they have got up to in my case. When the subject of a parody is funnier than the parody then it's time to quit….'

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