Entertainment and lifestyle listings weekly What's on in London is going into liquidation after closing its doors to staff in April.
Strand Magazines bought it for £400,000 in 2006, when the magazine and website underwent a £100,000 relaunch.
Strand management said: "Our core business is not publishing. What's on in London needs lots of management time and further investment to take it forward. We are unable to provide these facilities, so we have decided to close the business and cut our losses."
Derek Tidman, an associate of AMCO, which is handling the sale of What's on In London, suggested there may still be a future for the title.
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He said: "Our main priority now is to do something as soon as possible in order to save as many jobs as possible.
"There are a number of buyers interested, because it is a strong brand."
The title, which was founded as Where to go in London in the 1950s by G D Shaw, is believed to be one of the oldest listings magazines in Europe. The magazine went from strength to strength until Shaw's death in 1979.
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