A story is not old until it is told as they say.
But the tale of busty Romanian weather girl Roxana Vancea popping out of her top live on air was first told online five years ago.
That didn’t stop the Daily Mirror dredging up the footage and posting it as ‘news’ on its website today.
Nowhere in the story does it mention that this happened back in 2011.
The Daily Mail, Daily Star and Metro all also followed suit.
The other publications also pulled the wool over the eyes of their readers by omitting to reveal that this all happened a long, long time ago.
There is, it would seem, no depth to which newspapers will not plunge (and no plunging neckline they will not expose) in order to score a few thousand cheap website hits.