The Financial Times has poached Wall Street Journal’s social media editor Emily Steel.
She joins the FT as US media and marketing correspondent, covering content and distribution companies, digital media innovators and the wider marketing industry.
Andrew Edgecliffe-Johnson, media editor of the Financial Times, commented: ‘Emily’s obvious skills, in 140 characters or the best of long-form investigative journalism, will be a powerful addition to the FT’s global media coverage.
‘She brings deep knowledge of the forces in digital media and online advertising that are transforming content and distribution companies old and new. Her appointment underscores the FT’s commitment to producing the most competitive, prescient and valuable coverage, in print and online.”
Steel joined the WSJ in 2006 after graduating from the University of North Carolina at Chapel Hill with a degree in journalism and political science. At the WSJ she reported on the digital media and marketing industries and contributed several stories to its award-winning investigation into online privacy.
She has also reported for the St. Petersburg Times and Shanghai Daily. Steel will be based in New York and succeeds David Gelles, who has been appointed the FT’s US M&A correspondent and will remain in New York.