Keith Walker has been appointed online men’s lifestyle editor across IPC Ignite’s Nuts.co.uk and Loaded.co.uk.
Walker is currently editor of YBW.com, IPC Inspire’s marine portal. Before that he launched 22 sites at IPC Inspire Focus.
Walker said: ‘I’ve been given the opportunity to edit the sites of two of the most successful men’s brands in the UK. Excited would be an understatement.’
Walker, who begins his new role on 3 September will report directly to publishing director Jo Smalley and will work closely with IPC Ignite Digital editor-in-chief Anthony Thornton.
Smalley said: ‘Keith’s background, skills and enormous enthusiasm for Nuts and Loaded make him a natural to drive our digital development. I’m thrilled to welcome someone of his calibre aboard at such an exciting time, as we rapidly continue to grow our reach across all platforms to engage millions of men.”
IPC recently partnered Turner Broadcasting to launch NUTSTV, which will begome available on Freeview from this autumn. A new broadband component on Nuts.co.uk will offer users catch-up TV, unseen footage and new interactive features.
IPC claims Nuts.co.uk attracts more than 600,000 unique users every month.