Video: FT's Rob Grimshaw on web subs overtaking the print edition

Financial Times online managing director Rob Grimshaw has said he believes that in time his 189,000 online subscribers will overtake the 400,000 print edition daily sales and become the main revenue driver for the business.

Patrick Smith has interviewed Grimshaw for The Media Briefing in a chat which includes discussion about how the site uses customer data and why mobile is particularly important for them.

Grimshaw part one:

Grimshaw part two:

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