View all newsletters
Sign up for our free email newsletters

Fighting for quality news media in the digital age.

  1. Archive content
January 8, 2007updated 22 Nov 2022 10:06pm

US survey suggested newspaper readership decline has stopped

By Press Gazette

A new Gallup survey has suggested a halt in the decline of a newspaper readership in the US.

According to US magazine Editor and Publisher, twice as many Americans (44 per cent) rely on newspapers for their daily news as opposed to 22 per cent who use the internet for this purpose.

Newspapers are the most popular source of daily news in the US ahead of network TV news (35 per cent) and cable news (34 per cent).
In 2002, daily newspapers stood at 47 per cent in the same survey and in 2004 they were at 44 per cent.

According to Gallup: “Between 2002 and 2004, the number of daily Internet news consumers increased by five percentage points (from 15 per cent to 20 per cent); but in the most recent two years it increased by only two points (from 20 per cent to 22 per cent).

“Only 7 per cent of Americans say they read a national newspaper (such as USA Today or The New York Times) every day. An additional 6 per cent read these several times a week. These figures haven't changed much over the past several years. It's possible that the reach of these publications (as well as larger local and regional newspapers) is augmented by online readership, something not measured in the current poll."

Content from our partners
MHP Group's 30 To Watch awards for young journalists open for entries
How PA Media is helping newspapers make the digital transition
Publishing on the open web is broken, how generative AI could help fix it

Email pged@pressgazette.co.uk to point out mistakes, provide story tips or send in a letter for publication on our "Letters Page" blog

Select and enter your email address Weekly insight into the big strategic issues affecting the future of the news industry. Essential reading for media leaders every Thursday. Your morning brew of news about the world of news from Press Gazette and elsewhere in the media. Sent at around 10am UK time. Our weekly does of strategic insight about the future of news media aimed at US readers. A fortnightly update from the front-line of news and advertising. Aimed at marketers and those involved in the advertising industry.
  • Business owner/co-owner
  • CEO
  • COO
  • CFO
  • CTO
  • Chairperson
  • Non-Exec Director
  • Other C-Suite
  • Managing Director
  • President/Partner
  • Senior Executive/SVP or Corporate VP or equivalent
  • Director or equivalent
  • Group or Senior Manager
  • Head of Department/Function
  • Manager
  • Non-manager
  • Retired
  • Other
Visit our privacy Policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.
Thank you

Thanks for subscribing.

Websites in our network