US newspaper ad revenues fall 7.9%, internet up 18.8%

Newspaper ad spend in the US fell 7.9 per cent in 2007, according to data from the Newspaper Association of America, reported in today’s International Herald Tribune.

The industry, which has been hit by the slowdown in the US economy, looked set to only decline marginally but took a turn for the worse in the last quarter of the year.

Internet advertising revenue on US newspaper websites rose 18.8 per cent, according to the report.

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