Update: Hull Daily Mail claims four-fold increase in business ad revenue

Updates: In Bold

The Hull Daily Mail is boasting a four-fold increase in advertising revenue from its weekly business section as a result of it revamping it coverage.

The award-winning regional newspaper has relaunched its weekly business supplement which includes paid-for advertorials which have helped boost its revenue, Holdthefrontpage reports.

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Paul Hartley, Assistant editor of the paper, said: “The new supplement has been a terrific team effort by editorial, advertising, marketing and the production hub.

“Business coverage doesn’t have to be dull. We now have a much clearer focus on exclusive content which is relevant and valuable to our local business community and some attractive new platforms for advertisers.

“The first issue has proved a real success, editorially and commercially. The challenge is to build on that success in the coming weeks and months.”

However, there is little other information to back up the ad growth claim. We’ll give them a ring and see if there are any more details…

Press Gazette has now spoken to Paul Hartley who has shed a little more light on the revenue increase, without divulging the amounts involved.

The revamped business section launched last week, Hartley said, with an increased number of slots into which ROP ads can be placed.

The previous business section relied solely on commercial property ads, he said.

The Mail had now added to that with the additional ROP ads slots which are attractive to advertisers because they run alongside three new dedicated editorial sub-sections of the weekly business supplement – public sector, retail & leisure and professional news.

In addition, the paper’s new ‘Meet the Team’ advertorial slot was proving very popular with local businesses, he said.

The four-fold increase in revenue came as they launched the new section last week and compared revenue with the previous week, he added.



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