View all newsletters
Sign up for our free email newsletters

Fighting for quality news media in the digital age.

  1. Archive content
May 18, 2007

Ultra-local magazine targets Tube commuters

By Press Gazette

A bored graduate has teamed up with a colleague and got his family on board to produce and distribute a free fortnightly magazine that is proving popular with commuters in north London.

Sam Lassman Watts, editor, and Rebecca Hall, designer, currently produce 500 copies of fortnightly Northern Line-focused magazine The Other Side, which Lassman Watts and his two brothers distribute outside Highgate station on alternate Thursday mornings.

The magazine is a mixture of quirky comment, reviews and features, which Lassman Watts described as “something a little more interesting than the rubbish handed out every night.”

He added:”We’ve had a really good reception. The people at the stations are coming back to us and wanting it – we’re getting the same people who really want it each week and are coming back and saying it’s great. People are emailing back and saying: ‘There were delays today and it was the only thing that kept me going on the way to work.’ It’s been building up more and more.”

As the magazine is currently printed at Lassman Watts’s mother’s business, the cost of producing it is minimal, but the team is hoping to expand. They are seeking to recruit a “media savvy” volunteer to help engineer covering the cost of expanding the print run to 2,000, with the hope of branching out distribution to other Northern Line stations.

Content from our partners
Free journalism awards for journalists under 30: Deadline today
MHP Group's 30 To Watch awards for young journalists open for entries
How PA Media is helping newspapers make the digital transition

Email pged@pressgazette.co.uk to point out mistakes, provide story tips or send in a letter for publication on our "Letters Page" blog

Select and enter your email address Weekly insight into the big strategic issues affecting the future of the news industry. Essential reading for media leaders every Thursday. Your morning brew of news about the world of news from Press Gazette and elsewhere in the media. Sent at around 10am UK time. Our weekly does of strategic insight about the future of news media aimed at US readers. A fortnightly update from the front-line of news and advertising. Aimed at marketers and those involved in the advertising industry.
  • Business owner/co-owner
  • CEO
  • COO
  • CFO
  • CTO
  • Chairperson
  • Non-Exec Director
  • Other C-Suite
  • Managing Director
  • President/Partner
  • Senior Executive/SVP or Corporate VP or equivalent
  • Director or equivalent
  • Group or Senior Manager
  • Head of Department/Function
  • Manager
  • Non-manager
  • Retired
  • Other
Visit our privacy Policy for more information about our services, how Progressive Media Investments may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.
Thank you

Thanks for subscribing.

Websites in our network