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May 3, 2011

UK’s biggest selling regional claims royal wedding first

By Andrew Pugh

Wolverhampton’s Express & Star claimed to be the first British newspaper to hit the streets with coverage of the royal wedding – with its first edition out just 35 minutes after the start of the ceremony.

A team of 10 reporters and photographers were on duty in London from dawn to help to produce its first Cannock edition at 11.35 am, which the paper said featured the first newspaper pictures of the couple at the altar.

Further editions followed at midday, 12.15pm, 1pm and 2pm. All editions contained a 20-page wedding supplement that was updated throughout the day on Friday.

On Saturday the paper produced another 24-page wedding supplement and a 96-page glossy souvenir magazine that was sold separately.

The newspaper, which is owned by the family-run Midland News Association, is the biggest selling regional daily newspaper in the UK.

It sold an average of 116,992 copies day in the second half of last year, according to the most recent figures from the Audit Bureau of Circulations.

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