UK regional daily newspaper lost sales at their fastest rate yet in the second half of 2013 – falling by an average of 14 per cent year on year.
Some 64 UK regional dailies opted to be audited by ABC in the second half of 2013 and none increased sales year on year.
The biggest fallers lost nearly a third of their sale as they felt the effects of price increases.
Once again a Newsquest title was the UK’s biggest faller. In the last six-month figures the Argus in Brighton was the biggest faller, this time it was the Lancashire Telegraph – which dropped 33.9 per cent year on year.
Belfast-based family-owned daily the Irish News was by far the best performing, losing sales at a rate of 1.7 per cent year on year – well ahead of the next best-placed title the Aberdeen Press and Journal, down 4.3 per cent year on year.
UK regional daily newspaper sales in the second half of 2013 (Source ABC)