All Sections

View and post jobs in journalism
  • Platforms
  • Publishers
  • Comment/Analysis
  • Editor's Pick
  • Interviews
  • News
    • Broadcast Journalism
    • Digital Journalism
    • Magazines
    • Media Law
    • National Newspapers
    • People
      • Appointments
      • Obituaries
    • Regional Newspapers
  • Press Gazette Podcast
  • British Journalism Awards
  • Press Gazette Email Newsletter

In the news

  • Platforms
  • Publishers
  • Interviews
  • Marketing
  • Editorial standards
  • About/Contacts
  • Advertise/Partnerships
  • Privacy Policy
Close
[mashshare]
Skip to content
  • Editorial standards
  • About/Contacts
  • Advertise/Partnerships
  • Privacy Policy
All sections

Search

Search pressgazette.co.uk

Close

Press Gazette

Subscribe to our email newsletter Journalism email newsletter
  • News
  • Comment
  • Data
  • Platforms
  • Publishers
  • Marketing
  • Awards
  • Jobs
  • Partners

Menu

  • Platforms
  • Publishers
  • Interviews
  • National Newspapers
  • Regional Newspapers
  • Digital Journalism
  • Broadcast Journalism
  • Media Law
  • Magazines
  • Wires and Agencies
  • Obituaries
  • News
  • Comment/Analysis
  • Jobs
  • British Journalism Awards

In the news

  • Platforms
  • Publishers
  • Interviews
  • Marketing
Close
Decline of a daily: The last 13 years of the Liverpool Daily Post (interactive timeline)
Hacking trial: Piers Morgan told Rebekah he knew her splash after 'listening' to her messages
December 11, 2013
  • Comment/Analysis
  •    
  • Digital Journalism
  •    
  • News
  •    
  • Social media
  •    

Trinity Mirror's data journalism website Ampp3d part of 'continuous experiment' says product director Coles

By Rachel Banning-Lover Twitter

Share this

  • Tweet
  • Share 0
  • Reddit
Comments
0

Trinity Mirror has continued its run of innovative web launches with the creation this week of daily data journalism website Ampp3d.

The site has a five-strong editorial team and follows the success of its sister site UsvsTh3m, which reached seven million unique visitors last month, a 600 percent increase on September when it hit one million visitors for the first time.

Ammp3d  will “tackle more serious topics using stats and data”, according to Malcolm Coles, Trinity Mirror’s product director.

“The site aims to explore both the day’s news agenda and a range of topics that people passionately care about.”

On his website, editor Martin Belam explained the concept behind the name: "I rather like the inference in Ampp3d that you are excited by the stories, 'I’m amped about that', or that the site is amplifying the news." The site also needed a name that was available as a .co.uk domain, a .com domain, and as a URL and username on Twitter, Facebook, Pinterest, Instagram, Snapchat and Google+. Swapping the ‘E’ for the 3 made them all available, Belam said.

Ammp3d covers all the same areas as a traditional newspaper, from politcs and economics to sports and entertainment, but uses charts and numbers to tell the stories.

In its first week it has so far charted MPs' pay rises in comparison to other Britons' jobs, identified that a new housing claim is made every five minutes, and found that the true cost of commuting by rail can be as much as 17 percent of someone's salary.

Regular features of the site will include chart of the day and number of the day.

According to Coles its success will hinge on making content that is popular for social networks and that people will want to share.

“We learnt with UsVsTh3m, with the political satire games, people share them on social media because it says something about themselves and their own politics without them coming across as a politics bore.”

“Ampp3d aims to tap into that same thing that allows people to share something that is accurate and fact based and also has an angle to share something about yourself.”

Coles added that Ampp3d does not use the same template as day-to-day publishing for a reason.

“This is a continuous experiment, and I think that news organisations that aren't continuously trying to experiment are increasingly going to struggle.”

Last month, Trinity Mirror launched a seven-day Buzzfeed-style website for its Sunday newspaper the Sunday People.

SIGN UP HERE FOR

MEDIA MONITOR

Press Gazette's weekly email providing strategic insight into the future of the media

Subscribe

Related Stories

  • ABCs: UK local weekly newspapers lose print sales by average of 11.2 per cent
  • Regional ABCs, weeklies: Reading Chronicle is one of five UK local weekly newspapers growing in print
  • Mirror rewards Coles and Belam with new jobs in wake of UsVsTh3m and Amppd3d successes
  • Former Telegraph and Times journalist Joanna Coles wins top job at Cosmopolitan USA

Explore these topics

  • Ammp3d
  • Trinity Mirror
  • UsVsTh3m
Browse, search and add journalism jobs
Comments
No comments to display

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

More content

Post a job on Press Gazette

Most Popular

  1. Roy Greenslade Greenslade responds to outrage over IRA views: “I did nothing more than scores of journalists”
  2. GB News briefing: Latest appointments news as channel gears up for launch
  3. Independent appoints Nadine White as title's first race correspondent
  4. Meghan Mail appeal refused Mail on Sunday Meghan appeal refused as it faces 'extraordinary' £1.5m costs bill
  5. Julian Assange extradition: Freedom of British media to expose US state secrets is at stake

Latest Jobs

  • Editor (Maternity Cover), Place North West
  • Environment Impact Producer, The Bureau of Investigative Journalism
  • Global Health Impact Producer, The Bureau of Investigative Journalism
Hacking trial: Piers Morgan told Rebekah he knew her splash after 'listening' to her messages

© copyright 2021 Press Gazette Ltd. Made in Taiwan.