Trinity Mirror’s new chief executive Simon Fox has spoken of his astonishment at the state of the company’s digital operations.
Fox yesterday announced his first major move since joining the company from HMV at the end of August – a ‘One Trinity Mirror’ strategy that will see its national and regional divisions merged.
In an interview with the Evening Standard yesterday, Fox said the company had “neglected the digital development of our core brands”, in what the paper suggested was a “clear swipe at predecessor Sly Bailey”.
He added: “We haven’t got some digital basics. We haven’t got an app for the Mirror. We don’t have an Irish version of the Mirror website — either for Belfast or South Ireland.”
Asked if he was astonished, Fox replied: “I am.”
“It was very obvious coming in as an outsider that it was not an efficient structure,” added Fox. “We weren’t presenting a joined-up approach to our advertisers. We were duplicating on content.”
He also said that the new structure “will put editorial very much at the heart of the business”.