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July 24, 2012

Tindle claims 48 per cent sales boost for localised SLP

By Press Gazette

Five weeks after Tindle replaced the Friday edition of the South London Press with seven new more localised titles – sales are said to be up 48 per cent on pre-launch averages.

Before the move the South London Press had a circulation of around 19,000 a week on Fridays, according to its last ABC figure from 2008. The new localised editions are published in Streatham, Brixton, Wimbledon, Wandsworth, Dulwich, Deptford & New Cross and Forest Hill & Sydenham.

The Tuesday edition of the South London Press has been retained in its previous form.

Every one of the new localised editions is said to be continuing to show sales increases.

South London Press managing director Peter Edwards said: ‘The people of our local communities are turning to these titles in increasing numbers and it is a tribute to [editor] Hannah Walker and her team for the papers they and the rest of the staff had created from a standing start”.

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