The Times was the only national newspaper title to grow its circulation last month, albeit helped by a small increase in bulks.
The title sold an average of 394,240 copies per day, up 0.36 per cent year on year. This increase was helped by an increase in bulk copies, distributed for free, from 22,296 a year ago to 23,828 last month.
The Sun, in its first full month with Tony Gallagher in charge as editor, reduced its rate of decline and improve its market share versus the Daily Mirror. The Sun fell 8.7 per cent year on year versus the Daily Mirror’s fall of 10.7 per cent. The Sun topline figuire was also helped by an increase in bulk copies, from 2,038 in September to 15,068 last month.
The Sun on Sunday was also well ahead of its redtop rivals in terms of year on year decline. It fell 6.6 per cent versus the Sunday Mirror’s 12.5 per cent fall and The Sunday People’s 17 per cent drop.
Despite widespread price cutting to 20p during the week the Daily Star still fell year on year by 4 per cent to 432,043 per day.
National newspaper sales for October 2015, source ABC
|Title||Avg sale||% change y/y||Bulks|
|The Daily Telegraph||474,981||-4.71||–|
|Daily Star – Sunday||270,919||-3.47||–|
|The Sun on Sunday||1,514,262||-6.58||15,883|
|The Mail on Sunday||1,406,607||-5.89||69,805|
|Independent on Sunday||97,186||-3.82||52,341|
|The Sunday Telegraph||362,012||-8.74||–|
|The Sunday Times||766,201||-4.67||14,438|