Thelondonpaper ad campaign: No changes here

Thelondonpaper has responded to the London Evening Standard’s “sorry” and “we promise” ad campaigns with its own publicity blitz.

News International has launched a campaign to remind Londoners that, unlike the relaunched Standard, nothing has changed about the London free paper.

According to Brandrepublic.com, the ads will start to appear next week on 70 digital ad panels in the London Underground and mailine rail terminals.

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