Telegraph pm launches group's digital revolution

Telegraph Group this week launched stage one of its integrated journalism "revolution" by launching a daily "multimedia newspaper" downloadable for free each day from 4pm.

The company also revealed that it has signed a deal with ITN to provide daily video news bulletins for Telegraph.co.uk.

The moves come a week after Telegraph Group revealed that print and website production are to be integrated, with all journalists filing for both the newspaper and online as well as producing audio and video.

Telegraph pm is published at 4pm and consists of 10 pages of news, business, sport and entertainment, as well as puzzles and online readers' comments. The new edition comprises an interactive pdf file — which, when viewed online, also includes audio and video as well as picture galleries. Alternatively, it can be printed off in A3 or A4 format.

Telegraph digital director Edward Roussel said of the new edition: "We have had positive feedback from as far away as Canada and Australia. Readers seem to like the flexibility of the news product: this is a newspaper delivered to your desktop whether you're at home or in the office, and it's down to the reader whether he or she wants to print and read Telegraph pm like a traditional newspaper, or enjoy it online with its full range of multimedia — video, audio interviews and photo galleries."

Next week sees the first department make the permanent move from Canary Wharf to the Telegraph's new headquarters in Victoria.

The City team will become the first spoke in the newsroom "hub" intended to fully integrate the title's newspaper and digital production workflow.

In the new system, production journalists (instead of sub-editors) will work in teams or clusters of five on both print and digital pages.

"Production journalists will ‘own' their pages both online and in the newspaper," said managing director (editorial), Will Lewis, who expects the digital developments to significantly grow the online audience.

Lewis said he believes that information on the website can drive sales of the following day's newspaper, citing the Telegraph's budget coverage as an example.

"There's absolute evidence that we can push, cajole and lead people into buying the newspaper the next day."

He also said the move into more sophisticated digital offerings was partly in response to advertisers who are increasingly wanting to spend their money on digital platforms.

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