Telegraph Media Group will unveil plans for a part paid-for website in the coming weeks ahead of launch later in the year, according to a report today.
TMG is talking to several digital agencies about plans to overhaul Telegraph.co.uk, according to a report this morning by Brand Republic.
The report suggests TMG is looking at introducing a hybrid strategy similar to that run by the Financial Times and that plans will be revealed in the spring ahead of a launch set for September.
The Financial Times website allows users to access a certain number of article free each month, after which it asks then to register to view more or pay a subscription for unlimited access.
A Telegraph Media Group spokesperson told Press Gazette:
‘Absolutely no decisions have been made on the introduction of a paid-content model.
‘Like all publishers, TMG continually evaluates the developments in the digital sector.”
The Daily Telegraph’s website drew an average of 1,583,322 visitors each day in December to remain the third most visited national newspaper website behind Mail Online and Guardian.co.uk.
Rumours about TMG introducing some form of paid-for access have persisted for several months.
In November, the Guardian reported that TMG was planning charge for some digital content this year and that a small executive group had been formed to look at a wide range of online revenue models.