BBC News is more trusted in the United States than the country’s largest national news brands, a survey published today suggests.
A survey of 2,055 Americans for the Reuters Digital News Report 2020 named the BBC as second only to “local television news” in terms of trust.
- September 21, 2021
- September 16, 2021
- September 15, 2021
This meant it scored ahead of the Wall Street Journal, CBS News, ABC News and the New York Times.
BBC News also came top of the UK trust ranking, while scoring highly in Canada, Ireland, Sweden, Singapore, Australia and Kenya.
Some 56% of survey participants in the US gave BBC News a trust rating of six to ten points out of ten, compared with 18% who rated it between zero and four.
Local television news in the US scored 60%, while the Wall Street Journal was in third place with 52%. Next were ranked CBS News (51%), ABC News (51%) and the New York Times (50%).
Buzzfeed News (33%), Yahoo News (36%) and HuffPost (40%) claimed the lowest trust scores. Fox News scored highest for “don’t trust” (zero to four out of ten) with 41%.
Trust in journalism: UK survey results
In the UK, BBC News – which helps fund the report by the Reuters Institute for the Study of Journalism – scored a 64 per cent trust rating.
ITV News (60%) and the Financial Times (58%) came in second and third.
The Sun came in bottom place with a trust score of 16% and a “don’t trust” score of 60%.