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July 7, 2009

SunTalk taps into Spanish holiday and expat market

By Jenny Williams

News International’s internet radio venture, SunTalk, has expanded into Spain.

The online-only station is planning to tap into the holiday and expat market in the country.

Jon Gaunt’s daily three-hour SunTalk show will be aired on Bay Radio and Spectrum FM on the Costa Blanca between 11am and 2pm Spanish time.

The expansion comes two months after the station’s UK launch. SunTalk has already had a number of high-profile guests including David Cameron, Jack Straw, Boris Johnson and Terry Leahy.

Gaunt said: “The show has had such a great response since its launch and I can’t wait to take it to Spain. Hopefully it will prove just as popular as in the UK.”

News International has set a target of 15,000 listeners within its first year on air.

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