The Sunday Times and MoS respond to the "buoyant" property market
The Mail on Sunday launches a 56-page, full-colour property section this weekend as The Sunday Times replaces its 16-page Property broadsheet with a 64-page colour tabloid called Home.
The MoS originally planned to do six of the stapled, high-quality newsprint sections a year but the next will be out in a month’s time.
Advertising, mostly from new home developers, was sold out a fortnight before closure date.
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MoS editor Peter Wright said property was a section he had been keen to add for a long time. Edited by associate editor Eric Bailey, it will be produced by the newspaper’s existing team in addition to their normal work.
Wright said: "The difference between ours and other property supplements is that ours has a lot more personality. I hope it’s something people will want to read, even if they are not looking for a house."
Fiona Fullerton writes a property agony column, ‘Ask Fiona’, and the first issue carries a celebrity neighbours feature and another on houses with swimming pools.
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TV presenter Penny Smith charts her ups and downs on the property ladder.
Sunday Times deputy news editor Carey Scott will edit Home. He has previously worked as assistant foreign editor and Moscow correspondent for the paper.
Sunday Times editor John Witherow, who believes Home will strengthen his considerable line-up of sections, said: "It is important to the success of The Sunday Times to continually look for ways to update and improve the sections of the paper.
"With such a buoyant property market, there is a great demand from our readers for more information on home buying, selling and improvements."
Home aims to satisfy property consumer and industry demands for greater coverage of the market. It will include features on where and how to buy abroad and a team of experts will answer legal queries on matters such as coping with noisy neighbours.
A new series by BBC arts correspondent Rosie Millard will deal with concerns about buying to let. Market updates will keep readers up to speed on housing prices across the country.
Jean Morgan
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