The Sun today published an apology after muddling an "eccentric" with a "loony".
Last week, the newspaper incorrectly captioned a picture of the Monster Raving Loony Party leader as the Eccentric Party of Great Britain leader.
In its page-two corrections and clarifications column today, The Sun said the mix-up "must have been hugely embarrassing for both men".
The 'apology' in full:
ON 9th May, we published a picture of a candidate for Uxbridge and South Ruislip, and identified him as Lord Toby Jug, leader of the Eccentric Party of Great Britain.
In fact, it was Howling Laud Hope, leader of the Monster Raving Loony Party. Apologies for the confusion, which must have been hugely embarrassing for both men.