Good to see the Daily Express is doing its bit for hard-up and hard-working readers by keeping its price at 40p.
As the paper writes this week: “Yes, the Daily Express is still only 40p. Prices are going up all the time, as you will know from our cost of living index daily update and from your own experience. But at the Daily Express we have pledged to keep our cover price at 40p for as long as possible.”
Condemning the 50p-a-day Daily Mail, the Express chief propagandist slams it for being ‘completely out of touch with the Middle Britain they pretend to champion”.
It’s a shame that Express owner Richard Desmond’s commitment to help the hard-working people of Britain cope with the rising cost of living does not extend to his own staff – who had to make do with a below inflation annual pay rise of three per cent last month, despite going on strike for more cash.