The Evening Standard is to increase its daily free distribution from 600,000 to 700,000 copies from next month.
The London daily went free last October after being bought from Associated Newspapers by Russian billionaire Alexander Lebedev.
Editor Geordie Greig revealed the increased circulation plan following a meeting of London 2012 Olympics organisers, athletes and “stakeholders”.
Chairman of the organising committee of the games, Lord Coe, said: “We were a better bid because of the scrutiny you provided during that period. It will make us a better host city”
Greig said he believe the increased distribution would give the Standard two million readers a day during the 2012 Olympics.