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May 8, 2009

Standard relaunch coincides with Lebedev pay delay

By Sally Griffith

The Evening Standard’s new owner has told 120 journalists working for his Russian title Novaya Gazeta that cashflow problems mean their pay has been delayed.

Alexander Lebedev told the Guardian yesterday his financial troubles were temporary, due to problems with his German budget airline Blue Wings.

Last month Germany’s aviation authority withdrew the airline’s licence, claiming it had business difficulties.

Lebedev maintained British journalists working on the Evening Standard would receive their salaries as usual.

The Standard is relaunching on Monday. Its relaunch campaign – masterminded by McCann Erickson – focused on apologising to Londoners for ‘being negative’ and ‘losing touch’.

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Each poster uses the word “sorry” and the Standard’s Eros logo.

According to Media Week, the title will be renamed London Evening Standard as part of several changes to the paper including a design overhaul, which will be unveiled next week.

The website will also be relaunching on Monday, with ‘significant, inventive digital developments’ promised under new editor Geordie Greig.

No official information about the launch has been released by the Standard’s PR company, Brown Lloyd James.

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