Standard distributes 596,100 each day in first full month

London Evening Standard averaged a distribution of almost 600,000 each weekday in November – its first full month as a free newspaper.

According to the latest figures from the Audit Bureau of Circulations, the Standard averaged distribution of 596,100 over each of the 20 free issues it published last month.

These figures were made available through the ABC despite the Standard swapping, earlier this year, from the monthly ABC national newspaper report to instead be included in the ABC half-yearly regional newspapers report.

The figures released today detail how Londoners have been reacquainting themselves with the paper since it dropped its 50p cover price and switched to a free distribution model in October.

The move made the paper more widely available at stations and other major transport hubs in the capital from lunchtime into the early evening each weekday.

Afternoon freesheet London Lite published its last issue on 13 November, however its final full month saw it average distribution of just over 400,000 copies in October.

Its great rival freesheet, thelondonpaper, closed in September.

Associated Newspapers‘ morning freesheet Metro had an average distributed of 1,332,192 copies across the country in November, down 0.17 per cent on the previous month.

The majority of these papers were distributed in London with an average of 731,500 each weekday, down 0.28 per cent on October.

Business freesheet City AM had an average distribution of 102,194 each weekday in November.

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