'Standalone sites way forward for regionals'

The Liverpool Daily Post has launched an innovative standalone business website, which editor Jane Wolstenholme claims could point the way forward for regional newspapers.

Wolstenholme believes the site, businessweek.co.uk, is the first standalone business website launched by a regional title.

She said: "Local and regional newspapers are the ideal organisations to be launching sites like this because we have already got hugely influential and trusted brands and a wealth of editorial expertise.

"Our online audience for our own website has been growing at a rate of about 30 per cent a year, and the key driver behind that is broadband connectivity.

This is one of the first big steps we as the Liverpool Daily Post have taken into this area, but clearly the potential is enormous."

The website is one of the first developments to take advantage of Trinity Mirror North West and North Wales'

£1.5 million Transformation Project, which has seen a new editorial system put in place at the paper to cater for the demands of digital media.

Wolstenholme said: "We are a fully digital newsroom, when previously we were very much focused on the print product. Now that we have the equipment in place to deliver our content in lots of different ways, it will undoubtedly be on our horizon to use that in the future."

The website carries breaking news, podcasts and live updates on the FTSE 100 index. There is also a live video debate, directory, archive and events diary.

On the day the site went live, an exclusive comment made by the Liverpool City Council leader during a podcast debate about the city's tall building policy also made the Post's front-page splash.

Business editor Bill Geeson and web editor Steve Harrison, both former winners of Press Gazette's Regional Press Awards business and financial journalist of the year award, will be in charge of the site.

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