Sport First paper underlines claim to football slogan

Last weekend’s Sport First

Weekly newspaper Sport First staked its claim to the phrase “Football First” in no uncertain terms this week following a dispute with The Non-League Paper over its use.

In its first edition after a two-week break for Christmas and the New Year, Sport First emblazoned the words “Football First” across its front page.

The Non-League Paper commandeered the term over Christmas when it took advantage of Sport First’s break to bring out a new supplement called Football First, which provided an FA Cup and Nationwide round-up.

Sport First said it owned the internet domain name Football First and had always given its football section within the paper that name.

Non-League Paper editor David Emery said he planned to continue publishing his Football First supplement indefinitely. He added: “There is no trademark for the name Football First.”

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