View all newsletters
Sign up for our free email newsletters

Fighting for quality news media in the digital age.

  1. Publishers
  2. Magazines
November 21, 2008

Sport bosses become distributors for 100th issue

By Rachael Gallagher

The editor and managing director of Sport celebrated the title’s 100th issue today by dishing out copies of the free magazine outside London’s Liverpool Street station.

Editor Simon Caney and managing director Greg Miall dressed in Sport’s fetching red uniforms and handed out copies of the anniversary issue, which catalogues ‘100 greatest sporting moments’as voted for by the magazine’s readers.

Sport magazine is handed out every Friday in London, and has an ABC of 313,274.

Sport, which launched in September 2006, picked up launch of the year at the 2007 BSME awards and this year won best sports coverage in the magazine sector at the Sports Industry Awards 200.

At the same ceremony it was highly commended, coming in behind The Guardian, in the overall press category, ahead of The Times, Sunday Times, Sun and Telegraph.

Miall said: ‘To be a year and a bit old and to have the sports industry turn around and say: ‘This magazine is bloody good’ is an amazing achievement.’

Sport has secured major advertisers in 2008 include Adidas, Nike, Lloyds TSB, Sony Playstation, O2 and Ford.

Content from our partners
MHP Group's 30 To Watch awards for young journalists open for entries
How PA Media is helping newspapers make the digital transition
Publishing on the open web is broken, how generative AI could help fix it

Miall said he was not sure what the future would hold in the face of the economic downturn, but said he believed Sport would hold up.

He said: ‘In September there was a real lull and it was really tough – from a sporting perspective there was bugger all and from an advertising perspective everyone stopped spending. But the year has ended strongly and people are now wanting short term pricing.

‘For advertisers we’re a massively safe bet because our circulation is guaranteed. We’ll turn around to people and guarantee a circulation and audience.

“And from an efficiency point of view, we have very few returns while a typical magazine will have 40 to 50 per cent returns from newsagents.

‘The costs of paper are going up, so people who don’t have an efficient distribution model are going to struggle.”

Sport Magazine is published by independent publishing company Sport Media & Strategy – which was founded in France in 2003.

The French version of Sport was launched in 2004 and is distributed to more than 50 French cities, with a circulation of 500,000.

Email pged@pressgazette.co.uk to point out mistakes, provide story tips or send in a letter for publication on our "Letters Page" blog

Select and enter your email address Weekly insight into the big strategic issues affecting the future of the news industry. Essential reading for media leaders every Thursday. Your morning brew of news about the world of news from Press Gazette and elsewhere in the media. Sent at around 10am UK time. Our weekly does of strategic insight about the future of news media aimed at US readers. A fortnightly update from the front-line of news and advertising. Aimed at marketers and those involved in the advertising industry.
  • Business owner/co-owner
  • CEO
  • COO
  • CFO
  • CTO
  • Chairperson
  • Non-Exec Director
  • Other C-Suite
  • Managing Director
  • President/Partner
  • Senior Executive/SVP or Corporate VP or equivalent
  • Director or equivalent
  • Group or Senior Manager
  • Head of Department/Function
  • Manager
  • Non-manager
  • Retired
  • Other
Visit our privacy Policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.
Thank you

Thanks for subscribing.

Websites in our network