Shonkarama: IRN's £200 quick revenue win

I love new business ideas dreamed up by commercial types who don’t — and never will — understand the content business.

We’re talking about the kind of tosh that gets dreamed up by sales execs during management awaydays. You know: “quick win” revenue opportunities. The results are always shonky beyond belief.

Here’s a fantastic example of the genre. IRN, which supplies news to 250+ commercial radio stations, has started offering to run press releases alongside the organization’s news feeds.

Apparently, it will now cost PRs £200 to get their release of choice scrolling down the screen for a fortnight.

Sounds like a bargain. Until you consider the likely click through rate.

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