Good Housekeeping has taken a leaf out of the lads’ mags books and published its first ever sealed section featuring the results of its sex survey, writes Ruth Addicott.
The August issue contains the feedback from its survey on the links between sex and happiness.
It shows that 40 per cent of women said “No” to sex because they were annoyed with their partner, and that half of all women want more romance in their lives, while 27 per cent of women said they would rather go out with a friend than have sex.
Commenting on the decision to include a sealed section, Good Housekeeping editor-in-chief, Lindsay Nicholson, said: “I don’t particularly like it when magazines fall open on pages dealing with intimate subjects while I’m trying to read them on the bus.
This way, readers can save that section to read later.”