Scottish publisher White Light Media has launched its first newsstand title – drinks magazine Hot Rum Cow.
The Edinburgh-based outfit said the magazine will explore the ‘extraordinary history of booze and celebrating truly great drinks”.
‘There are lots of magazines about food, and some of them are very good,’said publisher Fraser Allen. “There are fewer magazines about drinks, and none of them are like Hot Rum Cow.
‘We believe this is a niche that is crying out for a cleverly written, beautifully designed magazine and were having a great time bringing it to life.”
He added: ‘The history of drink is intoxicating. It’s a tale of people, art and amazing ideas; it’s intriguing, amusing and often surprising. It’s the story of our world, through a glass darkly.”
White Light Media, which celebrates its tenth anniversary in November, has created publications for clients such as Lloyds Banking Group, Royal Bank of Scotland, Standard Life, Channel 4, NHS Scotland, Equiniti, Exova and several universities.
It said the move into consumer newsstand publishing was part of its latest strategic growth plan.
Issue one of the 100-page quarterly magazine will be distributed in the New Year through selected newsagents with subscriptions made available online.
It will put together by White Light’s team of three writers, five designers and two web developers. Allen will also work on the magazine alongside editor Liz Longden and creative director Eric Campbell.
‘We have the skills, the experience and the enthusiasm to create an outstanding consumer magazine and we are quietly confident that this will prove a great success,” said Allen.
‘The new venture will not have any impact on our client work that always comes first but a fresh challenge is always good to keep the creative fires burning. Our studio is based in an old converted whisky bond, so it was bound to get to us eventually.”
A 16-page sample issue can be viewed at www.hotrumcow.co.uk