Sands poaches Norman in Sunday Telegraph revamp

Sunday Telegraph editor Sarah Sands has poached Evening Standard
sports columnist Matthew Norman to write for the Sunday Telegraph.
He was one of three new signings revealed this
week as Sands makes her presence felt just two weeks into her new job.
Norman is to write about poker and will stop writing for the Standard.
Professor and TV historian Niall Ferguson is also joining the paper to
write a weekly column and fashion writer Justine Picardie is joining
the Sunday Telegraph magazine.
Sands said:  “Niall has a fascinating world
perspective as a Scottish, American-based economist. He also embodies
the vision of the Sunday Telegraph which is that the arguments about the
future of Europe have become dated. We should be addressing the far
great implications of the rise of the East.
“Niall, with his low church
roots and his curious mind welcomes the values of the immigrant Asian
population – hard work, education, procreation. He is also making a
major television series, on the back of his successful Empire about the
decline of the West.
“I think his columns will be essential reading for
students, economists, politicians and anyone interested in the future
shape of the world.”



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