Rotherham Advertiser launches births, marriages and deaths app

The Rotherham Advertiser has become one of the first newspaper int he UK to release a births, marriages and deaths smartphone app.

According to the Newspaper Society, readers can search all announcements from the previous two months, leave comments or upload photographs and share with friends via email, Facebook and Twitter.

Nicky Holt, commercial director, said: “We are a traditional weekly newspaper group but that has not prevented us from identifying opportunities in new media and technology to capitalise on a key pillar of a traditional printed product.”

The app is available from the iTunes store.

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