Richard Desmond’s listings magazine TV Pick is to cease publication less than six months after launching.
The title was unveiled by Northern and Shell in February, describing the UK’s best-selling magazine TV Choice as its “nearest rival”.
TV Pick launched with a cover price of 40p – 5p less than TV Choice – before a price war ensued between the titles. In May, TV Pick’s cover price had been reduced to 20p.
On launch, Northern and Shell said that readers would be given a free ticket for Desmond’s Health Lottery.
A statement released by the company in February said: “Additionally, in order to make the launch even more compelling, for a period of 6 weeks Northern & Shell will give the full cover price of each magazine back to the trade sector as a huge incentive to our retail and wholesale partners. We will also secure fantastic displays in all our retail outlets across the country.”
Northern and Shell confirmed the closure of TV Pick, with tomorrow’s edition being the last, but chose not to comment further.