Reuters provides real-time mobile news to Indian farmers

Reuters has targeted a new market – India’s 250 million farm workers who crave real-time information on crop prices and weather reports.

The financial news provider has so far signed up 250,000 farmers for the service, delivered by mobile and collated by a team of about 45 local market reporters, according to the Sunday Times.

Reuters Market Light is looking to capitalise on India’s booming mobile phone market. The service costs £2.19 a quarter.