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Regional daily ABCs: Ipswich Star circulation drops after free edition replaced with new standalone title

Print circulations fell across the board year-on-year for the UK and Ireland’s regional daily newspapers, according to new ABC figures.

Archant’s Ipswich Star fell hardest, with circulation down 37 per cent year-on-year to 5,423 over the six months from July to December last year.

This follows its decision to scrap a free Thursday edition of the paper, previously included in ABC figures, and launch new standalone title the Ipswich Extra in February 2018.

Ispwich Extra has a circulation of 14,140 for the period, according to ABC.

Brad Jones, editor of the Ipswich Star, said: “The -37 per cent year-on-year decline is not an accurate representation of Ipswich Star sales.

“Actively purchased copy sales of the Star are actually down -9.4 per cent, which is one of the smallest declines of the 50 titles reporting.”

Reach-owned daily the Cambridge News was down 34 per cent to 7,124.

The Irish News recorded the smallest circulation decline over the six-month period, down five per cent to 32,315.

Both the Yorkshire Post, owned by JPI Media, and the Manchester Evening News, owned by Reach, saw double-digit circulation decline.

Regional daily newspaper circulation July-December 2018 (ABC):

Publication Owner Total circ. Jul-Dec 2018 Year-on-year % change Bulks Free
Aberdeen – Press & Journal D C Thomson & Co Ltd 43,746 -9% 355
Express & Star (West Midlands) The Midland News Association 38,690 -19% 6,535
Manchester Evening News Reach plc 35,417 -10% 7 16,347
Belfast Telegraph Independent News & Media (NI) 33,951 -7% 2,009 7,008
Dundee – The Courier D C Thomson & Co Ltd 33,144 -8% 255
Irish News – Morning Irish News Co 32,315 -5% 178
Liverpool Echo Reach plc 32,257 -16% 64
Norwich – Eastern Daily Press Archant Ltd 25,631 -12%
The Herald Newsquest Media Group 22,901 -12%
The Sentinel Reach plc 20,682 -11%
Hull Daily Mail Reach plc 20,212 -14% 42
Shropshire Star The Midland News Association 20,137 -13% 846
Aberdeen – Evening Express D C Thomson & Co Ltd 19,732 -13% 47
Leeds – Yorkshire Post JPIMedia Limited 19,434 -11% 1,255
Newcastle Chronicle Reach plc 19,259 -14%
Darlington – The Northern Echo Newsquest Media Group 19,142 -11%
Glasgow – Evening Times Newsquest Media Group 18,204 -13%
Daily Post (Wales) Reach plc 18,007 -9%
Leicester Mercury Reach plc 17,015 -25% 322
The Scotsman JPIMedia Limited 16,349 -17% 3,116
South Wales Evening Post Reach plc 15,748 -13% 125
Southend – Basildon – Canvey – Echo Newsquest Media Group 15,299 -10% 86
Plymouth – Western Morning News Reach plc 15,295 -13%
Teesside Gazette Reach plc 15,067 -14%
Derby Telegraph Reach plc 15,029 -17% 694 18
Birmingham Mail Reach plc 14,458 -13%
Edinburgh – Evening News JPIMedia Limited 14,195 -15% 174
Portsmouth – News & Sports Mail JPIMedia Limited 13,902 -15% 34
Bristol – Western Daily Press Reach plc 13,425 -7% 3
Southampton – Southern Daily Echo Newsquest Media Group 12,954 -11% 23
Plymouth – The Herald Reach plc 12,795 -13% 77
Sheffield Star JPIMedia Limited 12,609 -14%
Ipswich – East Anglian Daily Times Archant Ltd 12,589 -11%
Grimsby Telegraph Reach plc 12,578 -12% 42 10
News Letter JPIMedia Limited 12,499 -9% 123
The Post Reach plc 11,925 -22% 164
Nottingham Post Reach plc 11,777 -28% 37
Dundee Evening & Weekend Telegraph D C Thomson & Co Ltd 11,742 -12% 43
Wales – The Western Mail Reach plc 11,719 -13%
York – The Press Newsquest Media Group 11,705 -11% 616
Cardiff – South Wales Echo Reach plc 11,659 -13%
Bournemouth – The Daily Echo Newsquest Media Group 11,293 -8%
Bradford – Telegraph & Argus Newsquest Media Group 10,671 -14% 462
Coventry Telegraph Reach plc 10,606 -14%
The Argus Brighton Newsquest Media Group 10,003 -6% 93 1,239
Leeds – Yorkshire Evening Post JPIMedia Limited 9,734 -15%
Sunderland Echo JPIMedia Limited 9,374 -15%
The National Newsquest Media Group 9,101 -7%
Newcastle Journal Reach plc 9,083 -16%
Huddersfield Daily Examiner Reach plc 9,019 -13%
Oxford Mail Newsquest Media Group 8,599 -9% 7
South Wales Argus Newsquest Media Group 8,563 -13% 56 339
Dorset Echo Newsquest Media Group 8,352 -11% 3
Swindon Advertiser Newsquest Media Group 8,191 -7% 38 320
Greenock Telegraph Newsquest Media Group 8,116 -9%
Colchester – Daily Gazette Newsquest Media Group 7,943 -10% 36
Lancashire Post JPIMedia Limited 7,916 -13%
The Bolton News Newsquest Media Group 7,873 -10%
Cambridge News Reach plc 7,124 -34% 81
Lancashire Telegraph – Blackburn Newsquest Media Group 7,023 -27%
The Gazette – Blackpool JPIMedia Limited 7,010 -14%
Norwich – Evening News Archant Ltd 6,351 -15%
The Leader Newsquest Media Group 6,271
Worcester News Newsquest Media Group 5,925 -10%
Burton Mail Reach plc 5,872 -20% 62 340
Ipswich Star Archant Ltd 5,423 -37%
The Mail Newsquest Media Group 5,151 -15% 291
Carlisle – News and Star East Newsquest Media Group 4,746 -12% 408
Paisley Daily Express Reach plc 4,262 -6%
South Shields – Shields Gazette JPIMedia Limited 3,727 -19%
Hartlepool Mail JPIMedia Limited 3,234 -23%
Wigan Post JPIMedia Limited 2,937 -13% 1,223
Carlisle – News and Star West Newsquest Media Group 1,865 -8% 194

Comments

7 thoughts on “Regional daily ABCs: Ipswich Star circulation drops after free edition replaced with new standalone title”

  1. Read the comments’ pages online for the Ipswich Star and EADT and you will see so many negative comments from readers – they are very much disliked for their policy of cutting off readers’ views on a VERY WIDE range of subjects and their poor journalism (including frequent mistakes and poor English). The most recent ‘comments disabled’ article was a simple story concerning the development of a restaurant and outside stage at a local sports club – why would any newspaper deny comments on such a basic article??? Does not make sense, unless it is because the article was so obviously a free plug for a mate and the hack decided he didn’t want readers pointing it out. The newspapers show a complete lack of respect for their readers. If one, or both, of those printed newspapers disappear then it will be welcomed by many and for sure they will find it difficult to make money online – who pays for rubbish? It is interesting to note that Archant is reported to be up for sale! Any idiots please?

  2. Publishing lists and columns of figures is a great way to reduce readership. To get rid of all your readers in a short time, fill your publication with meaningless figures, the more you publish, the less you will sell.

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