Red wins masthead case against Real

Red magazine has won its copyright action over similarities between the title's logo and that of women's rival Real.

The case, which was due to go to trial Monday, was settled after Real agreed to change the magazine's logo and pay costs in a case where Red argued its logo – with its cursive R lettering – was being ‘passed off' by Real.

Red's publishers, Hachette Filipacchi UK, had 16 readers ready to testify that they bought Real, confusing it for their title.

Hutchings of m law, acting for the company, said this was pivotal to
its case. "I believed this hasn't been done in the past," he said, "and
it was a very successful way of identifying actual confusion in the
marketplace rather than doing some sort of artificial test which is the
way these things are usually done."

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