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September 27, 2013

Radio Times app lets readers recreate classic covers with Brian Cox and Kirsty Young leading the way

By Press Gazette

Radio Times has celebrated its 90th birthday by recreating two of its most iconic covers for a special interactive edition to mark the anniversary.

Brian Cox posed with a live armadillo to evoke Sir David Attenborough’s debut on the cover in 1959, while Desert Island Discs presenter Kirsty Young emulated Sue Lawey by dancing on a giant record to recreate a 1992 cover.

Young was impressed by her predecessor’s flexibility, commenting: “I’m not sure how Sue got her leg so high and managed to look so graceful!”

Readers can also pay tribute to the stars by downloading an app that allows them to create a personalised cover, choosing from a selection of old editions from the 1960s onwards. The Blippar app also allows readers to unlock additional features in the Radio Times’ first interactive edition.

The 90th anniversary marks issue 4,662 for the world’s longest-running TV and radio listings magazine.

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The magazine is currently read by 2.1m people in the UK every week, and in its heyday it reached more than 10m households. The Christmas 1988 edition is still the biggest selling edition of any magazine in British publishing history, with 11.2m copies sold. 

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