Property
Week has unveiled its first relaunch in nearly ten years, created with
a team of graphic designers who had never designed a magazine before,
writes Alyson Fixter.
The CMPi title hired Michael C Place at
agency This Is Real Art for the task in the hope of producing a more
“exciting and modern” magazine than the average trade title.
The
new-look magazine, which covers the commercial property sector, was
revealed this week and features 30 per cent more editorial, an
increased circulation and more coverage of the ‘nuts and bolts’ of the
industry.
Richard Krzyzak, Property Week’s art director, said: “I
was charged with finding a designer and I was looking for a solution
that was a little more unusual than you’d normally get in the business
press, so I started looking outside that arena of designers.
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“I came across a piece of Michael’s and was knocked out, thought it was very exciting work.
“Because
it deals with signage and systems I thought it was an approach that
could work for us, as one of our key targets was to produce a magazine
that appeared more contemporary and modern.
“We were still working on our design from 1996 and there was nowhere left for it to go.”
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Kate Nielsen, director of This Is Real Art, said the agency was “very excited”
when approached with the Property Week project.
She
said: “It was very different from anything we had done before but we
approached it with the same design hallmarks of good typography, ease
of navigation and clarity of information.
“It was an opportunity to take a high level of creativity into a more mainstream area.”
The
relaunch is the result of six months of research with readers and
advertisers, and includes three times more coverage of disciplines such
as valuation, rating and building surveying and a new four-page
development section.
Editor Giles Barrie said: ” Property Week
has always offered news-led coverage of the transactional side of the
business – the deals done, properties let, company news.
“But this is now matched by comprehensive coverage of the more nuts and bolts side of the industry.
“The
new design gives the magazine a contemporary, more professional feel
and colour-coded sections help readers find their way around quickly
and easily.
” Property Week has always been ahead of the game,
and we believe that our design coupled with our expansion to cover
growing and new real estate fields, keeps us there.”
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