Press remains biggest UK advertising medium


Press remains by far the biggest advertising medium in the UK according to a new report. The Advertising Statistics Yearbook states that press took 39.8 per cent of UK advertising expenditure in 2007 – down 1.6 per cent year-on-year. Internet was by the far the fastest growing medium – up 39.5 per cent – and took 15.6 per cent of the overall advertising pie.

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