Pregnancy boosts Soap sales

Inside Soap magazine has reported its second biggest selling issue since its launch 10 years ago. The issue of 14 January which featured the coverline “Who’s pregnant?” and invited readers to speculate over which EastEnders character (Sonia Jackson, Kat Slater or Sam Mitchell) was expecting, sold 281,134 copies. The only issue to record a higher sale was in October 1999 when the magazine sold 285,894. Inside Soap editor Steven Murphy said: “The cover was a great teaser, asking the readers ‘who’s pregnant?’ out of three EastEnders characters. Baby dramas are always good for soap magazines.”

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