PPA compiles magazine carbon audit

The Periodical Publishers’ Association’s environment committee is calculating the carbon footprint for the whole of the UK magazine industry, and will announce its initial findings at the first PPA Carbon Summit next month.

The summit, which will form part of the PPA’s magazine and business media conference, will bring together key players in the supply chain for the magazine industry to discuss how its carbon footprint can be reduced.

Peter Phippen, managing director of BBC magazines and chairman of the PPA’s environment committee, will be one of the speakers at the summit. He told Press Gazette that the study was not yet ‘completely comprehensive’but would allow the magazine industry to compare its carbon footprint with that of other industries.

‘We want to produce a cradle-to-grave calculation that incorporates forestry through to recycling, waste management of magazines and everything in between,’he said.

‘Magazine production and distribution is not a very carbon-hungry industry compared to some. We’ll be able to put our industry in the context of others over time.’

Phippen said that the introduction of sales-based replenishment – distributing copies to retailers as and when they need them – helps reduce the number of unsold copies wasted.

‘It is important that as many copies as possible are recycled and don’t go to landfill,’he said. ‘We currently ensure that all unsold copies are recycled and an increasing number, around 55 per cent, are recycled after they have been read by readers. We have made a commitment as an industry to get that

figure up.”

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