The Sun continues to expand its online audience after scrapping its paywall while the Telegraph has seen decline under its paid-for “premium content” model, new ABC figures show.
The Sun has more than doubled the number of unique browsers to its website year-on-year (up 115 per cent) welcoming 4.4m daily unique browsers on average in February.
- January 4, 2021
- October 16, 2020
- September 18, 2020
Meanwhile The Telegraph, which introduced a partial paywall in March last year, has seen a 6 per cent dip year-on-year down to just over 4m daily unique browsers per day.
It is the only national newspaper to have registered a year-on-year decline in website traffic for February according to ABC.
The Independent has grown its online audience by nearly 90 per cent year-on-year to 5.4m daily uniques. It is third behind the Mail Online and Guardian.
The Guardian, which has published its own figures while it switches to a new data analytics provider, say it saw daily visitors to its website climb by 17 per cent year-on-year to 9.2m p4er day on average.
The Metro, Evening Standard and Birmingham Mail saw rises of more than 40 per cent year-on-year.
Get Surrey, Trinity Mirror’s website covering the county, jumped up 58 per cent year-on-year.
The Mirror Group nationals, including the Daily Mirror, were up a quarter year-on-year but down 3 per cent month-on-month.
The Daily Star saw the biggest month-on-month decline, falling 11 per cent, but was up 27 per cent year-on-year.
The Daily Post in Wales was also up by a quarter year-on-year.
Online audience figures for February (source ABC):
|Website||Daily average unique visitors
|% change month on month||% change year on year|
|Guardian (own figures)||9,224,152||3.9||17.2|
|Mirror Group Nationals||5,263,527||-3.49||25.47|
|Manchester Evening News||758,367||-3.48||17.57|
|Hull Daily Mail||138,985||7.58||–|
|Daily Post (Wales)||121,509||21.55||25.44|
|Huddersfield Daily Examiner||79,685||-6.46||28.93|
|South Wales Evening Post||62,839||-6.46||–|