A veteran sports journalist has set up his own quarterly retro football magazine aimed at the over-40s, which takes a nostalgic look back at the ‘beautiful game”.
Mike Berry, who has been a sports journalist for 27 years and worked for titles including the Daily Telegraph, Birmingham Evening Mail and the Speedway Star, has launched the magazine as a one-man operation – producing, editing and designing the title himself.
Starting on a small scale, the first copy of the magazine is initially available on subscription only and is without any advertising. Berry said he is aiming to grow the title and has sold around 1,000 copies so far.
He said: ‘Most of the people who are ringing me from within the profession are my age anyway – 50 plus – so they all relate to it. The target is people who watched football in the Sixties, Seventies and Eighties.
‘There’s nothing out there like it. No one does [nostalgia] as a whole magazine. The game has changed and a lot of people have said to me that the beautiful game was never more beautiful than in the Seventies.”
Berry has called on friends within the profession for contributions, including chief sports writer of the Coventry Evening Telegraph, Alan Poole, and David McVay, a former professional footballer who went into journalism with the Nottingham Evening Post and now writes for The Daily Telegraph.