NME Radio launches today on DAB digital radio in London. The station, run by XFM founder Sammy Jacob under licence from magazine publisher IPC Media, has been on digital TV and online since last June.
“Since launch we’ve been dedicated to making NME Radio available on as many platforms as possible making the station more accessible and relevant in an increasingly fragmented market,” Jacob said.
“From today fans of cutting-edge music can listen to the station on DAB in London and we hope to announce additional platforms in future.”
NME Radio recorded a debut weekly audience of 215,000 last October. This dipped to 152,000 three months later but recovered slightly to 194,000 in the latest set of figures.