IPC Ignite has launched NME Mobile, a mobile service from the weekly music title.
The company worked with mobile services agency Saffron Digital to provide NME content via any wap-enabled mobile.
Users will have access to live news updates; micro-sites on music festivals; iconic rock photography, including exclusive wallpapers; music blogs and more than one million tracks to download to handsets and PCs.
Commissioning Editor - Energy, Transport & Defence, Progressive Media International
Managing Editor, New Statesman Media Group