News UK has declared its commitment to news north of the border by re-naming its Scottish operations News Scotland.
News UK’s publishes the Scottish Sun, The Times in Scotland and The Sunday Times Scotland.
News UK said the rebrand, which chimes with the 30-year anniversary since it began printing in Scotland, was made to give the management of its Scottish titles more autonomy.
The rebrand also follows News UK opening up a journalism academy in Scotland in December last year, in an effort to nurture new journalistic talent.
According to NRS (National Readership Survey) figures, the Scottish Sun is read by 544,000 adults every day while The Times Scotland has 56,000 daily readers.
The Sunday Times Scotland has a readership of 117,000 adults every Sunday, according to NRS.
News UK chief executive Rebakah Brooks said: “The launch of News Scotland comes at a time when our titles and digital offerings are excelling in the market.
“One in five adults in Scotland now reads our papers. I’m extremely proud of this and have no doubt that we’ll continue to be front and centre of the Scottish news agenda in this exciting new era.”
Richard Bogie, News Scotland general manager, said: “This is the start of a new chapter for our Scottish business and products and underscores our great belief and confidence in our Scotland operations.
“Our digital audiences are growing at an unprecedented rate and our commercial business is thriving.
“We made huge inroads with our exceptional coverage during the Scottish referendum and general election and this re-brands signals a further commitment to delivering the best news, commentary and analysis for the issues unique to Scotland.”