News International merges mobiles unit with commercial and digital divisions

News International has effectively scrapped its mobile division and merged it with its commercial and digital divisions, reports New Media Age.

Production and delivery of Sun and News of the World mobile content will be handled by existing structures.

Andrew Bagguley, head of mobile, is to leave the company in September and James Davies, head of mobile commercial development, will see his role broaden. Bagguley explains a few things to journalism.co.uk.

NMA reckons the reshuffle is down to the current group-wide cost-cutting review of NI led by Boston Consulting Group.

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